Introduction
Table of Contents
1.1 Definitions and Examples
1.2 Why Marketers Love Using Social Media
1.3 How Much Should I Spend?
1.4 Where Should You Spend the Most Money?
1.5 Market Like a Pro!
Additional Practical Resources
Quiz 1: What is Social Media Marketing?
2.1 What is a Strategy and Why Do You Need It?
2.2 Activity is NOT a Strategy
2.3 Strategy Formula
2.4 What Results Should You Look For?
2.5 Analytics and What They Mean
Additional Practical Resources
Quiz 2: Developing a Strategy
3.1 A Well Optimized Social Media Post
3.2 What Are Hashtags Anyway?
3.3 The ABCs of Content Creation
3.4 Maintaining a Daily Posting Schedule
Additional Practical Resources
Quiz 3: Creating Content
4.1 Consider Your Audience
4.2 Choose the Top 2-3 to Start
Quiz 4: Choosing the Platforms
Additional Practical Resources
You've Learned, Now What?
Final Exam: Your #GetSocial License!
Definitions
